I got a question yesterday from a lawyer who did not have a website for his firm, and was thinking about doing it on his own. But he was intimidated about getting started, and how much work it is do develop quality content.

Specifically, he got the impression from one of the big legal marketing companies he’d spoken with that if he didn’t have a fully-formed, large, content rich site when he launched, he would be “penalized”, and it would be somehow worse than doing nothing.

But that is just not true. Yes, developing a great site can be a daunting task. But starting small is completely fine, and if you are doing it all on your own, it makes complete sense. read more

Posted by dave on Tuesday, June 7th, 2011 at 10:56 am and is filed under leads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

A lawyer may be superb at cross-examination but may not necessarily excel at writing legal copy. Some law firms outsource their legal copy writing to companies who understand what constitutes success on the Internet and how to attract new clients to these law firms. If outsourcing is not in the budget or if a law firm or solo practitioner wants to create their own web copy, certain fundamental rules must be followed.

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Posted by dave on Thursday, September 9th, 2010 at 5:37 pm and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.