Legal Marketing Offer Overload
I get at least 3-5 legal marketing email offers a week, just for directory listings or website memberships.
Join our site! Exclusive regions available! We will refer cases directly to you!
Some are free to sign up for a listing, and have “premium” memberships for prominent placement. And the big names in the legal business can charge you hundreds or thousands of dollars a month just to be listed.
But no one ever tells you what these listings will specifically do for your law firm. How many referrals or contacts would you estimate I might get from your site per month/year?
Or maybe, the answer is “well, all you need to do is get one client from our site, and it more than pays for your listing!” Ok, sure, how likely is that?
Or maybe the answer is “we are expanding rapidly, so we can’t give you an estimate, but we expect to be a dominant force in the search engine rankings.” Well, get back to me when you are actually generating measurable value for my membership.
Frankly, the whole business is disappointing. I want one of these offers to give a real and measurable benefit. It doesn’t seem like it should be so difficult. I would sign up clients in a heartbeat if they could answer these questions, and demonstrate some value.
I really want them to succeed. Sometimes, I even consider taking a flyer on a $195/year listing at some legal directory that at least superficially appears to not be terrible. But there are just too many of them, and it is both highly speculative, and a hassle to sort out if it was actually worth it.
The Direct Leads Alternative
That’s what I love about the direct leads business. It’s simple and easy to measure. You either get leads, or you don’t. The leads either convert to clients, or they don’t. You either make a profit on the leads you paid for, or (wait for it…) you don’t.
You never have to guess what is going on, and whether you are getting anything for your money. It’s perfectly obvious very quickly.
It works for attorneys, and it works for me. And I don’t have to hustle and scam people on speculative offers and promises. I just have to do a good job generating the leads, and the rest works itself out.