Most Important Qualities for Criminal Defense Lawyer Leads


A person facing a criminal charge is frequently in a critical situation where they need to act fast. That person could have a court date coming up immediately, even the next day. He or she wants answers and help right away.

Clients seeking criminal defense representation often don’t do a lot of comparison shopping for lawyers. They may call a few different defense attorneys, but generally the person who they hire is the attorney they directly speak with first, and who provides them with the answers and help that they need.

For that reason, the value of a criminal defense lead or potential client contact is largely based on it’s timeliness. Certainly, as an attorney you have to give the person the right answers, and provide them with the comfort and confidence that you are the right person to help them through a difficult matter. But if you don’t speak with them quickly, you will never get that chance.

How do I make sure I get client sales calls quickly?

  1. Make sure leads go through as few filters as possible. If you are buying leads, they need to get into your hands, or those of the person who does your client intakes as quickly as possible. For this reason, the value of criminal lawyer leads that are resold multiple times can be significantly diminished.
  2. Take action to close at every step of the sales process. Have your assistant or the person who answers your phone take steps to pre-sell and pre-qualify leads (see below). It is usually easy to tell the people who are most likely to hire you. And obviously, the quicker you can talk to and sign a client up, the better.

What are Some Helpful Pre-Sales Techniques to Streamline and Accelerate the Process?

Generally, non-lawyers can give factual answers to questions that aren’t considered legal advice These answers can be very helpful and build trust with a client. Some examples of information a non-lawyer can typically provide are:

  1. Common and most likely outcomes for certain charges
  2. What benefits a lawyer provides in court
  3. Advice on non-legal driver’s license & DMV issues

Your assistant can also provide¬† a “3rd party endorsement” which adds value to the sales process. Simply saying “We help people in situations like yours all the time” and “Attorney X really knows the law and has a strong record of successful outcomes in cases just like yours” can really make a difference.

How We Help You Get and Close Leads

  1. Leads go directly to your office. Our site leads go direct from the person to you. A person who calls our web site gets instantly forwarded to your office. Email leads go directly from the site to your mailbox. We get the information to you instantly. The rest is up to you.
  2. Our site is the first step in the “Pre-sell”. We strive to provide helpful information to those looking for criminal defense representation. Our site provides information about the criminal court process, likely outcomes, possible defenses, and more. And we put your name, photo, and bio information right on the site, so you get the credit and goodwill. We make every effort to create a positive impression of you before the person even contacts you.

If your law firm would benefit from more inquiries from people looking to hire criminal defense attorneys in your state, please contact us for more information on how you can buy qualified criminal defense leads directly from us.

Posted by dave on Monday, June 16th, 2008 at 4:26 pm and is filed under leads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments are closed.