Get More Criminal Defense Clients

If you are a criminal defense lawyer, you have chosen that specialty because you love the work. You love being in court, fighting the system, and helping people who need it. Criminal defense is far from the most lucrative legal specialty, but it is satisfying and important work.

But running a law firm is still a business. You need clients, and you need to acquire them in a cost effective manner. But that can be difficult to do.

As an attorney running your own firm, or as a solo practitioner, I know you are pitched constantly on schemes and scams for generating business: yellow pages, online advertising, internet directory listings, web site optimizations, and more.

The reasons for this are simple - there are a lot of attorneys competing for leads, and those leads are perceived as valuable. For people who need legal assistance in a criminal case, client fees are at least several hundred dollars in every market, and often several thousand, or more.

Get Just The Leads You Need

What we offer is a bottom line, direct, economical, and low risk solution to this problem. We have web sites that are generating leads and inquiries from people facing criminal charges. We resell you the leads, generally on a month to month basis, based on historical numbers of leads generated in a particular market.

The beauty of buying leads directly is that is a simple, measurable business transaction. It can easily be an add on to your other marketing efforts. If you have the capacity for more business, and can do so profitably, then it is basically a no-brainer.

Keeping track of expensive marketing efforts can be hard work, depending on how actively involved you are. And if you aren’t developing content yourself, then you are paying someone to do it.

Buying leads simply gets to the end result of the marketing process - inquiries from potential clients.

And there is no commitment. If you agree to buy a month’s worth of leads, and it doesn’t work out for you (either you don’t get enough leads to justify the cost, the leads aren’t of the right quality, or for whatever reason you aren’t getting enough business) then you simply don’t renew for the next month.

Alternatives To Buying Leads Directly

Here is a summary of your options for generating leads for a criminal defense lawyer practice.

Yellow Pages

Pros - Simple, can be effective. Cons - Very Expensive. Requires a long term commitment of a year or more. No Guaranteed Results.

Bottom Line: Can be a good option if you have a big, mass market practice, but difficult to make the numbers work for many solo lawyers or small firms.

Your Web Site

Pros - Fully customizable, able to target your message exactly as you would like. You can blog and build your reputation and credibility online. A good site that generates business is generally very economical. Cons - Are you actually getting traffic, other than searches on your name? It can be a lot of work to build a quality site, or if you don’t oversee the work yourself, you risk outsourcing to someone who can’t build a site that delivers leads.

Bottom Line: Every law practice needs some kind of a web presence. It makes sense to develop your own web strategy in addition to buying direct leads.

Findlaw Websites

Pros - Relatively simple. Cons - Expensive. Usually requires a long term commitment of 6 months or more, with no guaranteed results. Customization, or ownership of your own site can be even more expensive.

Bottom Line: It can make sense to outsource your site development to these companies. Just make sure you own your domain name, and the content, so if you decide you don’t want to pay them anymore, you are left with an asset you can continue with.

Internet Marketing Consultants / SEO

Pros - You can get very good results if you have a knowledgeable internet marketing consultant helping you with your site. Cons - Can be expensive, and lots (most?) of these people don’t know what they are doing. No guarantees.

Bottom Line: If you have found someone you have reason to trust (a personal referral from another attorney) then it can make sense. The best SEO/SEM consultants are often the most cautious about over promising rankings.

Do not hire anyone who spams you, who guarantees top rankings in 3 weeks, or who uses the phrase “we submit your site to 1000s of search engines”. These are clear signals of scam artists.

Directory & Website Listings

These range from Verizon Superpages ads and listings to the many lawyer directories on the Internet.

Pros - Simple. Cons - Costs range from a few hundred dollars a month to a few hundred dollars a year. No results guaranteed, and many listings are basically worthless. It is difficult to tell the few worthwhile listings from the many that are not.

Bottom Line: Caveat Emptor. Try to measure any results you get, and not get locked into expensive, long term commitments. And, honestly, most paid lawyer directories are crap.

What Does it Cost to Buy Your Criminal Defense Leads in my state or region?

We generally work on a month to month or quarter to quarter basis. We will quote you a fee to buy a month or quarter of leads, based on conservative estimates of how many email or phone leads we think you will get.

In many markets, our cost per lead averages $20 or less.

We also will offer you a free sample period for many markets. We will let you “test drive” our leads for a couple of weeks - so you can see for yourself whether you are satisfied with the quality of the inquiries and contacts we are forwarding you.

Do you cover every region and State?

Not yet, no. We custom build our sites slowly and carefully. And it often takes a while for them to get traction in the search engines where we are generating a reasonable number of emails and phone calls.

We also resell leads to each region exclusively. So while we have very successful sites in Massachusetts, New Jersey, Virginia, and other states, we already have happy clients there, and we don’t compete against ourselves.

We know we aren’t the solution for everyone. But if you are a good criminal defense lawyer, who is able to sign up clients, and just needs more leads to work with, then we may be a excellent fit for your needs.

More questions?

See our FAQ page.

What’s next?

Please contact us for further information about how you can get more clients at an extremely economical rate, with no long term commitment.